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Economic Development
Our economic development team use their understanding of the wider urban infrastructure and market leading technology to provide a robust case for a planning or development initiative
Our evidence can help support your planning application, securing its success
With sound commercial understanding coupled with a sustainability focus, we are able to provide a range of services that will inform your case. Our expertise includes collecting demographic intelligence and assessing the economic, health and socio-economic impacts of a planning application.
Our team will take a clear and detailed look at the needs of an area and future growth spots enabling us to highlight opportunities and areas of potential risk or growth in our assessments. Our in-house data and modelling capabilities enable us to evidence shortfalls in existing community facilities provision (including education, health, retail and leisure) and assess the social value of development proposals to the local community.
Our experts will work with you to identify and model the impact of development on the local economy meaning we will provide solid evidence that your land or planning development is of benefit commercially and has a positive socio-economic impact on the wider community. We also work in conjunction with our established town planning, design and legal teams, meaning we are able to provide our clients with an unrivalled level of integrated advice.
Talk to Simon & the team
Simon is Director of Economics at Marrons Planning and supports clients in the delivery of socio-economic evidence underpinning development proposals. In leading Marrons Planning’s socio-economic service Simon prepares and manages a variety of research projects for commercial clients, land owners and developers.
Contact
simon.macklen@marrons.co.uk | +44 (0)207 264 4396 | +44 (0)7583677044
Our Economic Development Services
Socio-economic Assessments
By understanding the wider value of a development, our socio-economic assessments can add extra gravitas to your planning application. Forming a central part of your planning application, we undertake socio economic statements that project the impact of a development on the human population of an area. Our dedicated team conduct in-depth research / applications, producing all relevant reports to accompany your planning proposal, as well as consulting with relevant stakeholders to gather socioeconomic data.
Health Impact Assessments
Any development has a health impact on the wider community, we will undertake significant research into how the lives of the community will be improved for the better. A health impact statement projects the change in health, behavioural, or environmental outcome in a defined population as a result of a development proposal.
Our expert team can conduct in-depth research, produce all relevant reports to accompany planning proposals / applications and provide a detailed report on the impact of health and environment to accompany a planning proposal or application.
Economic Benefits Assessments
Economic impact statements can help demonstrate the impact a development will have on the economic output of an area, including employment prospects, effects on other employers already in the areas and the impact of visitors as a result of that development.
Our economic development experts will work closely with you to conduct in-depth research and prepare thorough economic reports and assessments about the commercial value of a development for presenting to stakeholders and accompany planning applications and proposals
Retail Capacity & Impact Assessments
Targeting retail development to existing economic centres and assessing the impacts of retail development has been a long-standing government policy requirement. Our experts will work closely with you to carry out a comprehensive research study, including detailed household surveys to gather up to date expenditure predictions, to support applications/proposals over 2500 sq. metres and helping to maximise the case for development and minimise the impact elsewhere.
When applying for retail units, our teams can provide detailed forecasts on capacity and the likely impact to the wider urban infrastructure. We can also help developers and local authorities plan and target development in existing retail centres which is a planning policy requirement.
Housing Need
Councils are required by law to have a five year housing supply. If this does not exist it opens up land outside of development boundaries for housing. As experts in land supply and development, our economic development team can showcase the housing need of an area and what the five year land supply will look like to support your planning application. We can help secure planning success by assessing suitable sites outside of the development boundaries and also assess whether councils do indeed have a five year supply to comply with the law.
Our economic development team have experience of working with individual local authorities, planning teams and authority consortiums and can help you by assisting developers and councils stay abreast of the formulas used to assess housing need. Reports can be delivered assessing housing need at local and regional levels to support feasibility studies and development plans.
Demographic Intelligence
Our goal is to help our clients increase understanding of residential, commercial and retail markets. We do this by undertaking thorough market studies, economic reviews and assessments of labour demand and supply.
We work closely with you to decide the best strategy to gather the intelligence needed, capture insightful and detailed demographic information about an area, formulate and undertake research questionnaires, surveys, focus groups as well as produce reports in the necessary formats to sit alongside and inform your planning applications.
GIS & Spatial Analytics
Visualise your plans with GIS & Spatial Analytics, our Geospatial analysis and spatial analytics allows us to extract precise geographical location information from particular areas to navigate potential risks and areas of interest.
Our team of experts will can help you make better predictions about human behaviour, spatial analysis can be used in all sorts of scenarios – we can help you identify when and where it is needed to best effect.
Local Authority Level Minimum Housing Need Requirements - Interactive Map
Our interactive map below shows the minimum housing need for each local authority in England. This is based on the new method and incorporates the latest 2024 median ratios into the mean average for the past five years. The comparison shows the previous 2023 NPPF method.
To zoom in, press CTRL (CMD on Mac) + Scroll
Our Economic Development Team
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